“Video news releases are a key part of Soccerex’s media strategy and we’ve used Hayters for this for several years now. Their professionalism, integrity and knowledge of the sports media – and their requirements – is first rate. Our branded video gets huge global coverage because they know exactly what works in different markets, and their long experience in journalism means they get the best out of our interviewees.”
David Wright, Marketing Director, Soccerex

“When Nationwide were England sponsors, we needed an agency we could trust to interview high profile players such as Wayne Rooney and John Terry, and Hayters Teamwork are experts at treading the fine line between discretion and journalistic integrity. The VNRs they created and distributed combined our key messages and branding with strong storylines, meaning they reached the largest possible target audience and satisfied all our requirements.”
Chris Hull, Former Head of Sponsorship, Nationwide